Episode 115
If history were taught in the form of stories, it would never be forgotten.
— Rudyard Kipling
Stories get results in everyday life but how do you compose and tell one? Entertainment executive Peter Guber comes to our rescue with Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story.
This book is packed with examples of situations where stories got results.
This podcast accompanies a blog post at Riscario Insider:
http://blog.riscario.com/2011/04/tell-to-win-peter-guber-and-art-of.html
Subscribe on iTunes: http://itunes.apple.com/ca/podcast/riscario-insider/id424527460
If history were taught in the form of stories, it would never be forgotten.
— Rudyard Kipling
Stories get results in everyday life but how do you compose and tell one? Entertainment executive Peter Guber comes to our rescue with Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story.
This book is packed with examples of situations where stories got results.
This podcast accompanies a blog post at Riscario Insider:
http://blog.riscario.com/2011/04/tell-to-win-peter-guber-and-art-of.html
Subscribe on iTunes: http://itunes.apple.com/ca/podcast/riscario-insider/id424527460
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